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IT'S ABOUT DAMN TIME the FCC decides to do something about this idiotic loud volume on TV ads.
VIDEO -- FCC acts to quiet blaring TV commercials
FCC acts to quiet blaring TV commercials
Seeded on Wed Dec 14, 2011 12:39 AM EST
Article Source: msnbc.com
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- Public Discussion (10)
With all of the electronic recording equipment that TV advertisers have at their command during the production and editing of TV commercials, it is VERY UNPROFESSIONAL that the sound volume is so much louder than the TV program volume. There is no defensible reason for advertisements to have this unevenness in volume settings.
A television is set using the volume control buttons/knob to the viewer's maximum comfortable volume setting, using the TV show's maximum volume as the setpoint for volume setting. No advertiser has ANY business whatsoever setting this volume setpoint any louder than the TV show's maximum setpoint.
Children who are put to bed at a certain time are awoken when some idiot TV commercial blares too loudly from the adjacent living room. Same thing causes disturbances in hospitals and any other place where, supposedly, there are no people stationed at a television to be the dedicated TV volume adjusters.
TV stations need to get tough with advertisers: If a commercial is louder by any amount than the TV show it has been assigned to, the TV station shall refuse to broadcast that commercial, and shall furthermore refuse to play any commercial put out by the same company until the replacement commercial's maximum volume has been verified to be at the same decibel level as the maximum sound volume as the TV show the commercial has been assigned to. Bottom line: NOBODY GETS PAID until TV advertising companies record their commercial volume at the TV show's specified maximum volume setpoint. It is High Time to make the TV Advertising Industry behave themselves and put out a DECENT product for the public's attention. They can easily start out in a good way by practicing the decent common-sense of making the max sound volume of their advertisement the exact same as the max sound volume of the TV show it is assigned to.
- 2 votes
#1 - Wed Dec 14, 2011 1:00 AM ESTAbout time, a few law suits about damaged hearing will help,,, err WHAT?
- 2 votes
#2 - Wed Dec 14, 2011 1:04 AM ESTProduct advertising is NOT "free speech;" there is NO right to push products on people by any means, at any time, using every available tool, incl. volume.
Fortunately, Iself only watch two hours of television a week..!
- 2 votes
#3 - Wed Dec 14, 2011 8:56 PM ESTSeems like I remember this issue surfacing 40-odd years ago. Evidently they decided to dig it up and roll it out again. Gee, d'ya think stations charged more to advertisers, with the understanding that the volume of their ads was going to be turned up? Whether it's loud or not, the "mute" button on the remote is a godsend...
- 1 vote
#4 - Thu Dec 15, 2011 11:37 PM ESTyes one can mute, but why should one have to in the privacy of ones home, is it not better when a uniform regulation mates it unnecessary to do that?
- 1 vote
#5 - Fri Dec 16, 2011 12:55 AM ESTHere-here, Eagle Averro !
What is needed: An across-the-board maximum volume decibel level setpoint for all broadcast TV items ( shows, movies, advertisement commercials, Emergency Alert System (EAS) alerts, etc.) . If a media company's broadcast is, at any point during playback, outside the maximum decibel level by +2dB, that particular item is prohibited by the TV station to be broadcast again, and the advertising media company does not get paid. And a media company cannot sue on the infraction. That should put a real fast and proper response to playing by the new rule.
Money talk$. And so does the absence of money.
- 2 votes
I agree. But in my older years I find some "messages" so irritating, that even if they were whispering I'd still change the channel or mute the SOB, and I've learned to always keep the remote close by when watching. Some of the "car wars" insurance ads fall into that category, although I do like the hot gal featured in one of 'em. But the bottom line is that I'm satisfied with the auto insurance company I've had for years, so they can all go take a long walk on a short pier.
- 1 vote
I was wondering if it was just on cable stations or are they doing this across all types of services? I think I know the answer. It is a pain in the fingers and ears. I have gotten really good at the mute button but I do not sit around with a remote in my hand all day long or do I want too. Good news.
- 1 vote
#6 - Thu Feb 9, 2012 8:59 AM ESTThe loud TV commercials happen on ALL the channels; the network channels as well as the zillions of cable channels. The TV commercial filming industry seems to think it is acceptable to record their advertisements with a really loud audio track, with a maximum volume setting that is much louder than the TV show's volume maximum setpoint . The loud advertisements are especially loud on MSNBC.com The Nightly News With Brain Williams, so that also means commercials on the Internet shows as well.
- 2 votes
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